Here are a couple more postcards from my collection. Strictly speaking, these are reproductions of advertisments, but I am particularly fond of the Sunlight Soap image which, as you can see, has been pinned on my board for some time. I find it interesting for the way it represents knitting as a leisure activity, rather than as a part of women’s domestic labour. Washing is textile-related work for this nostalgically mop-capped woman, but the activity of hand-knitting is situated firmly in the category of “rest and leisure”. Since Sunlight has made the washing quick and easy, she can relax happily with her yarn and needles. This is interesting because, in other contexts at around the same time, hand-knitting was work and could easily be associated, in very different ways, with ideas of women’s labour. But quite apart from the questions it raises about what-is-work and what-is-not for women, I also like many things about the design of this advertisment – the giant ball of yarn in the foreground; the brilliantly white sheets waving gaily in the landscape; the knitter’s sense of contemplation; and the strong, bright colours of the image.
This advertisment — in which Jeanie and Jimmy are about to make a terrible mess on the carpet while playing sit-up-and-beg with a giant tin of digestives — is rather different. The yarn and needles are incidental to the scene, and seem to be there to give middle-class mother something to do, or perhaps to calm her nerves before she contemplates getting the dustpan and brush out. She stares at her offspring’s biscuity activities with a rictus grin which seems to say “put the tin back in the kitchen where it belongs, you wee shites.” Quite apart from the crumb-related horror that is about to unfold, the association of digestives with dog biscuits is not one you’d imagine Mc Vities wanting to cultivate. Extraordinary.
I love reading your thoughts about these images — perhaps particularly when you disagree with me — so all comments are very welcome.
In other news, I have a couple of designs to release! More about that tomorrow.