I have been playing around with ideas about mending and darning for a forthcoming article, and have been turning up some interesting tangential things in various digital collections. Pictured above are “Chicago’s top models for 1922″ who have been co-opted to advertise the novel innovation of the seam ripper. The caption reads “Ripping is a pleasure with Rip-Easy!” What’s interesting about this Iowa sewing company’s choice of marketing is that it seemed to be entirely directed at men. This photo, with its group of local lovelies, “pleasurably” ripping the seams out of silk and lace while displaying their ankles, most obviously speaks to the male viewer. That same year “Rip Easy” advertised itself in Boys Life Magazine as “the best and most practical device to help the folks at home with their home sewing. Send in 10c for a sample and Do a Good Turn for Mother.” Perhaps “Rip-Easy” assumed that men and boys were more likely to be fascinated by stitching gadgets than the women stitchers themselves . . or that blokes were simply more interested in the rather racy idea of women’s ripped seams. . . either way, I’ve not found any comparable advertisments in the women’s magazines of 1922.
Here is more racy mending, from a 1904 postcard. This stitcher is clearly an impressive multi-tasker: fixing a hem while reading The Sunday Magazine and giving whoever is watching her raise her skirts a wee thrill. No matter that it is much easier to stitch a hem if one is not already wearing it, to sit in a comfortable chair while sewing, or to use a pair of scissors rather than one’s teeth: the legs are what’s at stake here.
I’ve found lots of these mildly racy, early twentieth-century images of mending, and it isn’t that surprising. Associations between mending and s*x are conventional and familiar from centuries of genre painting and portraiture: a woman looking at the work in her lap gives a man an opportunity to look at her; a female servant bent over her darning displays her hands or chest; an idle stitcher clearly has her mind on other things.
but then I began to find an awful lot of these:
which took the s*xual politics of the sewing basket to a slightly different place. . .